Joe Askins, known to dozens as “Superstore Joe,” has announced that he is buying all local television ad time through the end of 2020. “I want everyone in Erie to know that if they’re looking for a Kia, or a Mazda, or a Fiat, or an Alfa Romeo, or an old Kizashi, or an AMC, or a DeSoto, or an off-road vehicle, they can find it at my Superstore.”
Askins is also expanding his weekly Loving Giving Local segment. The program will be a full hour long and will air on Sunday mornings. It will provide a behind-the scenes look at how the charitable endeavor works, starting with Askins inflating the wind machine, and ending with a ten minute segment of just him filling out the oversize check.
Other local advertisers are unhappy at not being able to buy time on local TV stations. John V. Schultz now cannot plug their annual “National Hammock Day” sale happening July 22nd, and Sam Catania Painting will have to wait until 2021 to unveil what a spokesperson called, “our most violent commercial yet.”
Askins added that his new slogan will be, “I wanna see ya… every 10 minutes.”
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