Hamot Ramps Up Ad Campaign

Despite criticism of some recent advertisements UPMC Hamot vows to continue their aggressive local advertising campaign. “I realize some folks were upset with our new giant billboard in the airport’s baggage claim.” says UPMC Hamot spokesman Morris “Mo” Munney. “But we really just want to welcome visitors to Erie – and slip a little money to the airport of course.” As for their Hamot Stroke Center ad which encourages stroke victims to call 911 and insist on being taken directly to Hamot, Munney says “We need them to choose our first class facility while they can still speak.”

When asked what’s next in Hamot’s plan for billboard placement Munney revealed a new partnership with local funeral homes. “We have some very tasteful placards that will be placed above caskets.” he told us. Gooferie has obtained a first look at the proposed billboard which will be rolled out in local funeral homes next month. Says Munney “I know some people will say it’s in poor taste. But so was covering up a mural of Erie veterans and heroes and we got away with that. Remember, our goal is not to make a profit, it’s to make income over expenses. Oh, and patient care. That’s important too, I guess.”